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The other Super Bowl halftime show … on YouTube

Nova Safo Jan 21, 2015
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The other Super Bowl halftime show … on YouTube

Nova Safo Jan 21, 2015
HTML EMBED:
COPY

For this year’s Super Bowl halftime, while Katy Perry entertains a broadcast TV audience, YouTube will be, for the first time, live-streaming its own halftime show starring its video celebrities.

Research shows YouTube stars are hugely influential among teens, and that is translating to billions in advertising revenues.

Click the media player above to hear more.

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