Just in time for Valentine’s, a shortage of chocolate

David Brancaccio Jan 14, 2015
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Just in time for Valentine’s, a shortage of chocolate

David Brancaccio Jan 14, 2015
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Valentine’s Day is a month away, but stores have been hawking hearts and stuffed animals since the day after Christmas. But lest you forget, here’s a friendly reminder that the holiday is actually about showing your appreciation for the one you love … by giving them chocolate. 

But is our increasing demand for chocolate, paired with a shortage of resources to grow it, endangering the sweet treat? Mark Schatzker thinks so. He’s a contributing writer for Bloomberg Pursuits magazine, and author behind “Chocolate: can science save the world’s most endangered treat?

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