A new ad from McDonald’s that aired during the Golden Globes is getting almost as much buzz on Twitter as a celebrity’s red carpet outfit. Reactions range from lovin’ it:
I think the @McDonalds spot that aired during the #GoldenGIobes2015 is the most human the brand has ever felt. Not bad for fast food.
— Miranda Lemon (@lemonmira) January 12, 2015
To those who make the ad seem like a McDisaster:
@McDonalds I just threw up in my mouth watching your commercial during the #GoldenGlobes. Desperate attempt to rescue your image. Blech!
— Jessica Boaman (@JessicaBoaman) January 12, 2015
Against a musical backdrop of kids singing, the ad shows local franchises using their signs to support their communities — including “We remember 9/11” and “Keep jobs in Toledo.” The chain also has a blog telling the stories behind each marquee. It’s unclear if the company’s portrayal of itself as a community-builder will be enough to strengthen its ailing brand.
The whole thing has us wondering… what’s the sign say at the McDonald’s where you live? Is it more “Happy 30th Ed and Beth” or “Over 99 billion served”? Let us know on Facebook.
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