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Sony might break even with ‘The Interview’ after all
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Capitalism seems to be working in Sony’s favor.
Yesterday, we talked about how the FBI still thinks North Korea was behind the hack of the studio over its film, “The Interview.”
Today, according to Bloomberg, Sony says the film is doing better than expected since it was delayed, and then released, on Christmas Day.
Our best guess is that between online sales and rentals, plus factoring in the international market, Sony will bring in about $60 million from the movie. The reported budget to make the film was $44 million.
Because the marketing budget was inevitably curtailed after the movie was originally pulled from big-name theater chains, that means the company will just about break even.
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