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McDonald’s makes a move toward not-so-fast food

Marketplace Contributor Jan 1, 2015
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McDonald’s makes a move toward not-so-fast food

Marketplace Contributor Jan 1, 2015
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McDonald’s has hit hard times. Its earnings report in 2014 was the lowest in over a decade.

But the company announced a big change that may help spur sales: It’s rolling out custom burgers across the country. 

The move towards customization is part of a growing trend in the food industry. Sales for fast food, or quick-service restaurants as they’re officially known, have been flat, but fast-casual restaurants like Chipotle and Panera have seen surging growth.

So McDonald’s is trying a few new tricks. Last week, the company opened a test kitchen restaurant in Sydney, Australia, called The Corner with fancier fare than the usual burgers and fries. And more upscale options could soon follow stateside.

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