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Bae, for those of you who don’t know, is a favorite word of kids these days. I had to ask my 23-year-old colleague for a definition. Basically, “bae” is a term of endearment.
Now brands are getting in on the bae action, trying to be bae with everyone on social media. In response, the Brands Saying Bae Twitter account makes fun of corporate accounts that try to act cool.
Accounts like Pizza Hut:
Basically this says that anyone who voluntarily follows Pizza Hut is too stupid to get a pun without an explanation. pic.twitter.com/RhMZzmD3aG
— Brands Saying Bae (@BrandsSayingBae) December 28, 2014
… and Whole Foods:
I wonder if Whole Foods CEO Walter E Robb IV tweeted this. pic.twitter.com/VNMHUhZ1db
— Brands Saying Bae (@BrandsSayingBae) December 29, 2014
Really, Whole Foods? We tweeted “bae” before it was cool:
Sequester cuts to squeeze BAE, overseas defense suppliers http://t.co/SwmYiHGmd2
— Marketplace (@Marketplace) February 21, 2013
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