Find the latest episode of "The Uncertain Hour" here. Listen

Algorithms: The language of love?

Eliza Mills Dec 19, 2014
HTML EMBED:
COPY

Algorithms: The language of love?

Eliza Mills Dec 19, 2014
HTML EMBED:
COPY

On Marketplace Weekend this week, we looked at algorithms in business, tech and all areas of our life.

The Internet’s most intimate algorithms may be found in online dating sites and apps. Sites like OkCupid, Match, eHarmony, Hinge, and Tindr all use different algorithms  with varying degrees of complications  to pair users. Match pairs matches by gauging how interested users are in similar people. OkCupid users weight questions that they consider to be most important to them in order to find others that they have a lot in common with. A elaborate series of set questions on eHarmony pairs couples. On Tindr, things are simple … just a picture, and an answer from potential daters: yes or no? 

Online dating has become much more common and widely accepted in recent years. Attitudes are shifting, and something that was once a secret for many people has become a social activity  it’s not unheard of now to see someone using a dating app in public, at a bar, with friends, to find someone nearby that they may want to go out with. 

Christian Rudder, one of the founders of OkCupid and the author of “Dataclysm: Who We Are (When We Think No One’s Looking)” joined Marketplace Weekend to explain the algorithms on his site, what happens when you tell an algorithm a lie, and how dating algorithms mimic plain old un-technical dating. 

News and information you need, from a source you trust.

In a world where it’s easier to find disinformation than real information, trustworthy journalism is critical to our democracy and our everyday lives. And you rely on Marketplace to be that objective, credible source, each and every day.

This vital work isn’t possible without you. Marketplace is sustained by our community of Investors—listeners, readers, and donors like you who believe that a free press is essential – and worth supporting.

Stand up for independent news—become a Marketplace Investor today with a donation in any amount.