Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Does this charitable donation spark joy?

Jun 19, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Tech
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy

Facebook takes aim at some freebies

Tracey Samuelson Dec 1, 2014
Share Now on:
HTML EMBED:
COPY

For years, companies have been begging customers and would-be customers to “like” their pages on Facebook. Once you do, that store or local restaurant starts competing with your friends and family for space in your newsfeed. Increasingly, Facebook’s algorithms filter out those commercial posts.

Nate Elliot, an analyst with Forrester Research, says very little of what companies post these days gets seen. “Ever since Facebook started selling ads on its site, mysteriously, it started showing a lot less of brands’ content those brand’s fans on Facebook,” he says.

Starting in January, Facebook says it will crack down even harder on what it calls overly promotional posts, like those that push people to buy apps or enter a sweepstakes. Or posts that reuse the same wording from paid ads.

But what defines “overly promotional”?

It’s a gray area, says Jim Rudden, chief marketing officer of Spredfast, a social marketing platform. Rudden tells clients they should keep posting even if the rules change, but they should make sure their posts are what people will want to see. The industry term for this is “good content.”

“Is it going to be challenging to [place] some of that in the newsfeed?” Rudden asks. “Yes, it will be, and I’m going to have to pay for that. As a marketer, though, I’m used to paying for reach.”

But many companies on Facebook, especially small businesses, have grown used to getting that reach for free. Debra Aho Williamson, an analyst with eMarketer, says “small businesses that might have thought that Facebook was going to be a free promotional mechanism, aren’t going to find that to be the case anymore.”

She says Facebook wants to keep its users happy by keeping promotional clutter out of their feeds, but this also part of a bigger trend to push companies into buying ads, instead of giving them valuable real estate for free.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Make a good investment!

Looking for a great deal?
Get ALL THREE of our new thank-you gifts when you donate $120.

This is a limited time offer – so act soon!