Designers gave us the Doublemint twins – and much more

Kai Ryssdal Nov 19, 2014
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Designers gave us the Doublemint twins – and much more

Kai Ryssdal Nov 19, 2014
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The new book “Dorothy and Otis: Designing the American Dream” explores the life and work of designer Dorothy Shepard and her husband, Otis. Regarded as giants in early 20th century advertising, the pair had a hand in creating the Doublemint twins and uniforms for the Chicago Cubs. 

Their association with P.K. Wrigley, son of chewing-gum magnate William Wrigley Jr., gave the Shepards a platform for their now-iconic work, which included planning and promoting Catalina Island as a resort.

The book’s authors, Norman Hathaway and Dan Nadel, marveled at how ahead of their time the Shepards were.

“Wrigley owned the Cubs, as he owned the chewing gum, as he owned Catalina Island,” Nadel says. “And I think he trusted Otis so much that it was just sort of, ‘Oh, somebody needs to do this … so why not the guy I entrust with everything else?'”

 

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