Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW

Designers gave us the Doublemint twins – and much more

Kai Ryssdal Nov 19, 2014
HTML EMBED:
COPY

Designers gave us the Doublemint twins – and much more

Kai Ryssdal Nov 19, 2014
HTML EMBED:
COPY

The new book “Dorothy and Otis: Designing the American Dream” explores the life and work of designer Dorothy Shepard and her husband, Otis. Regarded as giants in early 20th century advertising, the pair had a hand in creating the Doublemint twins and uniforms for the Chicago Cubs. 

Their association with P.K. Wrigley, son of chewing-gum magnate William Wrigley Jr., gave the Shepards a platform for their now-iconic work, which included planning and promoting Catalina Island as a resort.

The book’s authors, Norman Hathaway and Dan Nadel, marveled at how ahead of their time the Shepards were.

“Wrigley owned the Cubs, as he owned the chewing gum, as he owned Catalina Island,” Nadel says. “And I think he trusted Otis so much that it was just sort of, ‘Oh, somebody needs to do this … so why not the guy I entrust with everything else?'”

 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.