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Starbucks CEO co-authors book on valuing veterans

David Brancaccio Nov 3, 2014
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Starbucks CEO co-authors book on valuing veterans

David Brancaccio Nov 3, 2014
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Howard Schultz, CEO of Starbucks, has a new book entitled “For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice.” He and his co-author, Rajiv Chandrasekaran, a Washington Post reporter who covered the wars in Iraq and Afghanistan, stopped by to discuss the book, as well as Starbucks’ pledge to hire 10,000 veterans and their spouses within five years.

Schultz says his father’s military service was one of the catalysts for this project, as well as getting to know former defense secretary Robert Gates, who is on the Starbucks board.

Says Schultz: “There would be a significant loss if we don’t recognize the value that the military can bring to the business community and the American society at large. And this is just good business. This is not charity, this is not pity. This is the right thing to do for them and for us.”

Audio from this interview is forthcoming.

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