Procter & Gamble Co. Duracell brand batteries sit on display in a supermarket in Princeton, Ill.
Procter & Gamble Co. Duracell brand batteries sit on display in a supermarket in Princeton, Ill. - 
Listen To The Story
Marketplace

Proctor & Gamble announced Friday it was planning to spin off Duracell.

 

Smithsonian historian Eric Hintz shares the story of the battery company, which got its start back in World War II.

Made with easel.ly

For more, click the audio player above.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Adriene Hill at @adrienehill