The BuzzFeed wizard who changed media as we know it

Kai Ryssdal and Tommy Andres Oct 14, 2014
HTML EMBED:
COPY

The BuzzFeed wizard who changed media as we know it

Kai Ryssdal and Tommy Andres Oct 14, 2014
HTML EMBED:
COPY

Dao Nguyen got a big promotion Tuesday. She’s now BuzzFeed’s publisher, a title that means something a whole lot different than it used to in the media world. But that media world is a whole lot different too, in no small part because of Nguyen.

As BuzzFeed’s head of growth and data, Nguyen is credited with orchestrating the by-the-numbers approach that has made the site explode to more than 150 million users a month and changed the way we consume media. Before a listicle gets posted or a headline goes viral, it’s gone through BuzzFeed’s testing system, orchestrated by Nguyen.

“Data should not dictate your strategy,” Nguyen says, “But you should understand what data tells you and also what its limits are.” 

Nguyen and her team have used that data to figure out how and why we share content, and it’s led to some surprising discoveries.

“Women share at a much higher rate than men, and when I talk about that now at a conference or with other people I say women share more than men online as it is in life. But men click at the same rate as women,” Nguyen says. “So women will start the conversation and men will participate. If you think about it in the context of just regular human people, it isn’t that surprising.”

Nguyen says she spends her days deep in sprea sheets and data, but her team thinks about people all the time. “That’s our competitive advantage.” 

She now has a seat at BuzzFeed’s leadership table, and Nguyen is pretty confident in the company’s future. 

“I think that BuzzFeed has a great opportunity to become the pre-eminent media for the social age.” 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.