A screenshot of the "This Is a Generic Brand Video" opening.
A screenshot of the "This Is a Generic Brand Video" opening. - 
Listen To The Story
Marketplace

It's the ad that comes before the YouTube video you're trying to watch: a hopeful message from a company trying to sell you on its brand and outlook, usually with no shortage of inspirational imagery and plenty of metaphors.

Kendra Eash captured the language and tone brands use in a piece for McSweeneys.

Listen to the story in the player above with an active imagination (or watch the video) to see what she's talking about.