The TV Guide Network is ditching its logo as it looks to rebrand itself.
The TV Guide Network is ditching its logo as it looks to rebrand itself. - 
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The TV Guide Network is breaking away from the magazine of the same name and rebranding itself as "POP."

The new network is set to launch early next year. Their new demographic? 

An 18 to 54 year old age range who are, "socially engaged and connected and who have a thirst for pop culture," according to the Hollywood Reporter. 

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Follow Kai Ryssdal at @kairyssdal