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Dropping its NFL sponsorship pays off for Radisson

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When was the last time you thought about Radisson Hotels? Probably about a day ago, when the company pulled its sponsorship of the Minnesota Vikings.

What about before that? Hmm.

Turns out the hotel is already benefiting hugely from its decision, getting them more attention than they’ve had in a while.

According to research firm Amobee Brand Intelligence, Radisson got “enough social, Web and mobile impressions to account for 58 percent of its total online consumption (impressions plus mentions) for the last three months,” Adweek reported.

That’s a long time.


CORRECTION: The broadcast version of this story incorrectly identified “Amobee Brand Insights.” The company is called Amobee Brand Intelligence.

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