A personal shopper, via data and algorithms

Kai Ryssdal Aug 27, 2014
HTML EMBED:
COPY

A personal shopper, via data and algorithms

Kai Ryssdal Aug 27, 2014
HTML EMBED:
COPY

There are people who enjoy shopping for clothes, and there are people who don’t.

If you’re in the “don’t” camp, you could always just shop online. However, in the depths of the internet, you lose the assist you sometimes get from a person who knows the inventory, and who knows how to put this or that piece together with another one.

Enter a company called Stitch Fixwhich takes the personal shopper model and runs it through an online algorithm or two.

We talked with Katrina Lake, founder and CEO, about the intersection of online retail and big data. Listen in the audio player above.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.