Twitter wants to choose what you see

Kai Ryssdal Aug 22, 2014
HTML EMBED:
COPY

Twitter wants to choose what you see

Kai Ryssdal Aug 22, 2014
HTML EMBED:
COPY

Twitter wants to grow its user base by exposing its users to new content. Their strategy, if you haven’t heard already: Inserting tweets into your feed from people you don’t follow. 

“For example, I may not follow CNN, but I may start seeing tweets from CNN in my feed because people that I do follow like CNN, and they’re engaging with those tweets,” says Kurt Wagner, who covers social media at Re/code“It enables them to target you more efficiently with ads,” says Wagner.

Judging from a somewhat scathing initial response, Twitter could risk losing some users. Many people enjoy using Twitter because they’re able to filter the content that they’re most interested in seeing, says Wagner.

“I think that’s going to rub some people the wrong way,” adds Wagner. “They’ll feel like they’re losing control over what they see.”

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.