Twitter wants to choose what you see

Kai Ryssdal Aug 22, 2014
HTML EMBED:
COPY

Twitter wants to choose what you see

Kai Ryssdal Aug 22, 2014
HTML EMBED:
COPY

Twitter wants to grow its user base by exposing its users to new content. Their strategy, if you haven’t heard already: Inserting tweets into your feed from people you don’t follow. 

“For example, I may not follow CNN, but I may start seeing tweets from CNN in my feed because people that I do follow like CNN, and they’re engaging with those tweets,” says Kurt Wagner, who covers social media at Re/code“It enables them to target you more efficiently with ads,” says Wagner.

Judging from a somewhat scathing initial response, Twitter could risk losing some users. Many people enjoy using Twitter because they’re able to filter the content that they’re most interested in seeing, says Wagner.

“I think that’s going to rub some people the wrong way,” adds Wagner. “They’ll feel like they’re losing control over what they see.”

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.