Web traffic to Android is higher than iOS for the first time in history. 
Web traffic to Android is higher than iOS for the first time in history.  - 
Listen To The Story
Marketplace

The operating system Android scored a point recently in its ongoing war with Apple. According to the latest data - for the first time ever - the web traffic generated from Android smartphones and tablets was greater than that of Apple’s mobile devices

The news wasn't entirely a surprise. For some time now, sales of Android smartphones and tablets worldwide have been beating Apple. But Apple’s CEO Tim Cook has waved off any concern by saying Apple dominates when it comes to online traffic. Then he’d ask, where are all those Androids anyway?

"They must be in warehouses, or on store shelves, or maybe in somebody's bottom drawer," Cook would quip. 

Cook will have to retire that joke with the news that Android now beats Apple’s mobile devices in web traffic. Tuong Nguyen is an analyst at Gartner and he doesn’t think Apple users will just switch to Android.

"When you talk about the iOS crowd, they tend to be a more self-selecting crowd," he said. "Users who have more income or are more engaged with their technology and devices."

Pai-Ling Yin is the co-founder of the Mobile Innovation Group at Stanford. She says the real turning point will be when greater Android web use turns into more money.

"Just because they’re using it more doesn’t mean you can get them to pay you more," says Yin.

She says Apple users still buy more apps and goods online and so, from a business perspective, can be seen as more valuable.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.