Brands and corporations pay good money to people from Generation X to figure out how to get folks from Generation Y, the Millennials, to open their wallets. Now, a new group is getting corporate love: Generation Z (at least that’s what they’re called until someone finds a better name). Marketplace’s Mark Garrison spoke with Dan Gould, senior cultural strategist at market research firm Sparks and Honey, which is studying Generation Z and its growing buying power.
Click the media player above to hear Dan Gould in conversation with Marketplace Morning Report guest host Mark Garrison.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?