Corner Office

Kai Ryssdal vs. the American Girl Store

Kai Ryssdal Jul 24, 2014
HTML EMBED:
COPY
Corner Office

Kai Ryssdal vs. the American Girl Store

Kai Ryssdal Jul 24, 2014
HTML EMBED:
COPY

Walk into an American Girl store – any American Girl store – and you’ll see different shades of pink. Everywhere. That, and dolls, which cost a minimum of $110. Accessories and services like ear-piercing cost more.

American Girl has been around since the 1980s. Their dolls started out as historical characters, who starred in accompanying books about significant periods in American history. Over the years, the line has expanded to include more contemporary characters.

Jean McKenzie, the woman who runs American Girl for its parent company, Mattel, says parents see the dolls as an investment. “I think they feel good about it because it’s quality and there’s just a lot of meaning behind it.”

She took Marketplace host Kai Ryssdal on a tour of her store, at The Grove in Los Angeles  He’s … well, you should just watch:


Video produced by Preditorial

Director: Rick Kent

Producer: Mimi Kent

Director of Photography: Anton Seim

Editor: Zachary Rockwood

Music: “Run Amok” Kevin MacLeod (incompetech.com

Licensed under Creative Commons: By Attribution 3.0

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.