Netflix goes global. Will it pay off?

Jeff Tyler Jul 23, 2014
HTML EMBED:
COPY

Netflix goes global. Will it pay off?

Jeff Tyler Jul 23, 2014
HTML EMBED:
COPY

Stock in Netflix has been flirting with an all-time highs this week.

Investors are bullish about the company’s prospects overseas; Netflix plans to expand into European markets in September.

“International expansion has been a core part of Netflix strategy,” says Andy Liu, director at Standard & Poor.

But others believe the stock is overvalued.

Michael Pachter is a research analyst at Wedbush Securities. He anticipates that expanding into new international markets will be expensive.

“Each country requires separate technology spending. Each country requires a separate content deal,” says Pachter.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.