The Reading Rainbow Kickstarter campaign has a week to go. So far, LeVar Burton and his company have raised nearly $4 million.
And no, they are not planning to use that cash to bring back the TV show from my childhood.
Instead, Burton is looking to expand the reach of the Reading Rainbow app.
I asked him why today's version of Reading Rainbow is online instead of on TV. And why he thinks it's better to teach literacy on a computer. "If you want to reach today's kids," he said, "you need to be on today's technology."
You can listen to part of our conversation here:
I couldn't resist asking him to sing a few lines of the Reading Rainbow theme song. You can thank me later.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VABEFORE YOU GO