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Marketplace Morning Report

The progressive case against student loan forgiveness

Jun 26, 2019

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When ads start jumping to the second screen

Kate Davidson Apr 28, 2014
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It’s enough to give advertisers nightmares: more and more people picking up their phones and tablets during commercial breaks and tuning out the ads. (That’s if they’re still watching broadcast TV at all).

“As an advertiser, you’re never really sure if the audience that the networks say they’re delivering to you actually watch your ads,” says analyst Paul Sweeney with Bloomberg Industries.

Now the company Xaxis has developed a product called Sync to reclaim those “lost” TV viewers. It sends complementary ads to the ones you’re ignoring on TV right to websites you’re likely to visit online.

“Oh, you’re hearing a commercial for a food company and then, oh, I’m looking at my Facebook and there’s a sponsored post there,” says Xaxis’ Larry Allen.

The big idea: There’s no escape during commercial break.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

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When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

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