Movie studios depend more and more on Latino consumers. Research shows Hispanic customers attend movies more often than many other groups and spend more on concessions. But around 23 million Hispanics don’t go to movies because they don’t speak English.
A new app called myLINGO allows movie-goers to listen to the Spanish-language soundtrack in sync with the movie.
“By having the app available for the Spanish-language, box office revenue can increase by $1.14 billion, which is ten percent of the domestic annual box office sales today,” says myLINGO co-founder Olenka Polak. The company is giving away the Spanish-language download for the Cesar Chavez movie for free. After that, the app will cost $2 per download.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.