This final note which comes to us courtesy of the letters SEO. As in search engine optimization. So here you go: What time is the Super Bowl? (It starts at 6:30 p.m. ET, by the way.) Turns out most people, don't know how to spell Superbowl. Helpful hint: It's actually two words, both capitalized. A couple years back the Huffington Post published a story titled, "What time does the superbowl start?," just to game the web traffic. And, of course, it blew up. The rest of the Internet keeps trying to get a piece of that Super Bowl traffic. This year's version... the search words of choice … Superb owls.