Never paid for local TV news? Well, that may be changing. Cincinnati’s WCPO-TV is going to offer local investigative stories behind a paywall. It’s added 30 digital staffers.
“What they’re saying is, don’t think of us as TV, think of us as your best local digital news source,” says Ken Doctor, a media consultant.
The way WCPO-TV sees it, it’s go digital and dominate — or die. Adam Symson, who is chief digital officer for the station’s owner, E.W. Scripps, says Cincinnati’s many TV and radio stations won’t all survive. Symson is hoping a beefed up web presence will ensure market dominance.
“This is not just an investment in growing a digital audience,” he says. “This is an investment in the brand, WCPO, the television ratings and the digital audience.”
The question is, will people pay for something they’re used to getting for free? Other TV stations are watching WCPO’s web experiment closely, to find out.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.