The countdown is on- we need to raise $200,000- help us reach our goal by midnight. Donate Now

Windows Phone is número uno in Latin America

David Brancaccio Nov 27, 2013
HTML EMBED:
COPY

Windows Phone is número uno in Latin America

David Brancaccio Nov 27, 2013
HTML EMBED:
COPY

In the U.S. smart phone market, the Windows Phone seems firmly stuck in third place, far behind the likes of Android and Apple. But it’s a different story in Latin America. New data show, for the second straight quarter, sales of phone with the Microsoft system surpassed Apple’s iPhone and trailed only Android-based phones. In Chile alone, Windows Phone is up 50 percent over last quarter.

As Latin America’s middle class has grown, so has demand for internet access and smart phones. Through its partnership through Nokia, Microsoft has been been able to capitalize on the Latin American market, says Univision’s Stephen Keppel.

Nokia’s Windows Phones are among “the more affordable smart phones on the market, and Latin Americans are just buying them right up,” Keppel says. “A lot of economists for a while have been really looking at what’s the sort of magic price for smart phones in the developing world. And for a while, they’ve kind of said it’s around $100. The Nokia Lumia 520 is priced right around $100, sometimes even a little bit less, down to around $70.”

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.