Covered California Executive Director Peter Lee speaks during a press conference on November 13, 2013 in Sacramento, California.
Covered California Executive Director Peter Lee speaks during a press conference on November 13, 2013 in Sacramento, California. - 
Listen To The Story

Here's something you don't hear very often: there’s a health exchange that’s actually enrolling lots of people in insurance plans.

At Covered California, a state-run exchange,  the computer works, 10,000 applications are completed every day, and nearly a quarter of all customers are 18-34 years old - the coveted young invincibles. 

There’s no reason to mess with that.

Perhaps that’s why California said Thursday it won't be among the states doing a 180,  and letting people keep their cancelled policies for another year.

If people were allowed to keep those bare-bones policies, especially young customers, they might stay away from the exchanges.

USC Professor Neeraj Sood says that would threaten California’s success.

“Now premiums go up, because premiums have to cover the cost of providing healthcare for this sicker population,” he says.

Some states are still deciding whether to let insurers renew plans that don’t meet certain standards set out by the Affordable Care Act, like covering pre-existing conditions and out-of-pocket spending caps.  

And insurers are deciding whether they want to reissue those canceled policies.

Professor Sood isn’t sure there’s much incentive for the companies to sell bargain basement coverage anymore.

“I think with the new rules, you can sell a Toyota Corolla at full price to consumers. Or you can sell a BMW where the government gives you a 50 percent discount,” he says.

Not all insurers sell plans on the exchanges, so those firms could make money if they peel consumers away.

But Drexel University Public Health Professor and author Robert Field says he thinks most companies are playing the long game.

“When you cut through all the politics, they are getting tens of millions of potential new customers. And the government is requiring many of those people to buy their products,” he says.

Field says if insurers can extend the canceled policies only another 12 months, there’s not much to be gained.

The real action, he says, is on the exchanges.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Dan Gorenstein at @dmgorenstein