Johnson & Johnson has agreed to pay $2.2 billion to settle charges over how it aggressively marketed drugs.
Johnson & Johnson has agreed to pay $2.2 billion to settle charges over how it aggressively marketed drugs. - 
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It is one of the biggest settlements of a health care fraud case ever. Johnson & Johnson has agreed to pay $2.2 billion to settle charges over how it aggressively marketed drugs in the late 90s and early 200s, including paying kickbacks to pharmacists.

Multinational companies aren't the only ones who try to change. It turns out entire countries rebrand all the time for their national identities. That's the subject of the new book "Branding the Nation: The Global Business of National Identity," by Melissa Aronczyk, a professor of journalism and media studies at Rutgers University.

"Call of Duty" is one of the most popular video game franchises in the world.  Still, its publisher, Activision, spends hundreds of millions of dollars a year to market each new version to players.  The latest version, "Call of Duty: Ghosts," is out today and there’s even more competition than usual.

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Follow David Brancaccio at @DavidBrancaccio