Chinese baiju rice wine: By the numbers
Sales of Chinese baijiu in 2012. The traditional Chinese banquet drink is the world’s largest spirit category by sales. Source: International Wine and Spirit Research Group.
Forecasted growth rate for sales of baijiu in 2013,equaling the growth rate for the past two years. Source: Euromonitor
The estimated percentage of China’s sales of spirits in 2012. The category includes vodka and whiskey. Source: Euromonitor
The number of primary baijiu drinkers in China who are aged between 30 and 49 by 2015. Source: China Cuisine Association
The percentage of the “post-1980 generation” among baijiu drinkers by 2015. Source: China Cuisine Association
Total sales for 13 listed Chinese baijiu companies between 2003 and 2012. Annul growth rate soared since 2006 to 20% from 10%, and peaked in 2011 at 46%. Source: Wind
Projected baijiu production in 2016, compared with 4.9 billion liters in 2007. Source: Frost & Sullivan
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.