Sales of Chinese baijiu in 2012. The traditional Chinese banquet drink is the world’s largest spirit category by sales. Source: International Wine and Spirit Research Group.
Forecasted growth rate for sales of baijiu in 2013,equaling the growth rate for the past two years. Source: Euromonitor
The estimated percentage of China’s sales of spirits in 2012. The category includes vodka and whiskey. Source: Euromonitor
The number of primary baijiu drinkers in China who are aged between 30 and 49 by 2015. Source: China Cuisine Association
The percentage of the “post-1980 generation” among baijiu drinkers by 2015. Source: China Cuisine Association
Total sales for 13 listed Chinese baijiu companies between 2003 and 2012. Annul growth rate soared since 2006 to 20% from 10%, and peaked in 2011 at 46%. Source: Wind
Projected baijiu production in 2016, compared with 4.9 billion liters in 2007. Source: Frost & Sullivan
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.