Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Could Netflix Theaters be a thing?

Nov 19, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Corner Office from Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

Mattel says ‘Toy Feliz’ this holiday season

Carmen Wong Ulrich Nov 1, 2013
Share Now on:
HTML EMBED:
COPY

Mattel has rolled out a new marketing campaign just in time for the holiday shopping season. It’s a Spanish-language campaign aimed at Latina moms.

The slogan is “Toy Feliz” — a play on “Estoy Feliz” — Spanish for “I am happy.”

Carmen Wong Ulrich, the new host of our weekend personal finance program, Marketplace Money, thinks the campaign will probably be successful because it’s more than just a translation of an English-language campaign.

“When moms have certain budgets for buying toys, they’re going to make a choice between toys,” she says. “And I think what Mattel is trying to do is say ‘this is the toy that belongs in your house because we get you’ and that might work.”

Fall of the Berlin Wall
Fall of the Berlin Wall
The financial lessons of Germany's reunification 30 years ago.  
Check Your Balance ™️
Check Your Balance ™️
Personal finance from Marketplace. Where the economy, your personal life and money meet.
How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.