The cast of the box office hit The Avengers rang the opening bell at The New York Stock Exchange on May 1, 2012 in New York City.
The cast of the box office hit The Avengers rang the opening bell at The New York Stock Exchange on May 1, 2012 in New York City. - 
Listen To The Story
Marketplace

You're not gonna see their names on the credits when you go to a movie. They don't amount to much on the red carpet. But arguably, marketing executives are some of the most important people in Hollywood.  Nobody's gonna go see a movie they don't know about, right?  That said, when things don't go well at the box-office, they're the ones that take the fall. 

Sharon Waxman  is founder and editor-in-chief of entertainment site The Wrap and she says "it's raining marketing chiefs in Hollywood."

Waxman notes that Sony, Relativity, Dreamworks Animation and Universal have all made changes to their marketing teams. To her, it signals a certain amount of nervousness and dysfunction at the studios. "When you change your marketing, that means the movies aren't working," Waxman says.

Waxman says that firing the marketing team is a way to show visible change to frustrated shareholders, but a lot of movies from these studios have still pulled in big receipts at the budget office.  

"The question is," Waxman says, "what are the studios really trying to accomplish?  Are they moving into some era of digital marketing, really changing the way they are presenting their movies to the public using Twitter and Facebook and social or is it more of a game of musical chairs."

 

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Kai Ryssdal at @kairyssdal