Audience members watch a movie through 3D glasses at a newly opened IMAX theatre.
Audience members watch a movie through 3D glasses at a newly opened IMAX theatre. - 
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This final note from a forthcoming study in the journal Media Psychology confirming something that has been clear for a while now.

Audiences are no more satisfied after watching a 3-D movie, than they are after watching the same movie in a mere two dimensions.

There are all sorts of subtle psychological factors they looked at. But two tangible explanations: 

$17 per 3-D ticket;

And those glasses are just really uncomfortable.

 

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Follow Kai Ryssdal at @kairyssdal