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The new Apple iPhone 5C is displayed at an Apple Store on September 20, 2013 in Palo Alto, California. - 

Are big tech companies even interested in making gadgets that lasts forever? The conspiracy theory here is something called "planned obsolescence." Catherine Rampell, economics reporter for The New York Times, has a new column about the planned obsolescence of Apple's iPhone.

Follow Ben Johnson at @@TheBrockJohnson