Addresses on 'K' Street are known as a center for numerous think tanks, lobbyists, and advocacy groups.
Addresses on 'K' Street are known as a center for numerous think tanks, lobbyists, and advocacy groups. - 
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This final note, in which the importance of branding once again becomes clear.

There is, in Washington, D.C., an organization whose job it is to lobby for lobbyists: The American League of Lobbyists.

But lobbyists don't have the most favorable reputation, so the Washington Post reports the group's going to rebrand.

The names in consideration? The Association of Government Relations Professionals or the National Association of Government Relations Professionals.

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Follow Kai Ryssdal at @kairyssdal