This final note, in which the importance of branding once again becomes clear.
There is, in Washington, D.C., an organization whose job it is to lobby for lobbyists: The American League of Lobbyists.
But lobbyists don't have the most favorable reputation, so the Washington Post reports the group's going to rebrand.
The names in consideration? The Association of Government Relations Professionals or the National Association of Government Relations Professionals.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VABEFORE YOU GO