Starbucks CEO Howard Schultz speaks at an event on October 4, 2011 in New York City.
Starbucks CEO Howard Schultz speaks at an event on October 4, 2011 in New York City. - 
Listen To The Story
Marketplace

This final note today: Starbucks, at long last, finally jumped the shark.

After insisting for years that a skinny, soy, vanilla, triple-pump frappucino with whipped cream can be called coffee.

Ad Age is reporting that Starbucks has made a trademark filing for the the word 'Fizzio.'

People who know way more about these things that I do suspect it may mean the company's going to get into fizzy drinks.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Kai Ryssdal at @kairyssdal