Listen To The Story

In a little over a week, an important part of Obamacare will be rolled out across the country. The health insurance exchanges open for business on October 1.

Except "most people don't understand Obamacare" says Peter Ubel, a professor at the Duke School of Public Policy. He says "uncertainty can be a very powerful emotion."

And emotion has been a constant theme in advertisements about the health care law.

"I think both sets of ads on pro-Obamacare [and] anti-Obamacare are working off fear," says Ubel.

Ads like the much lampooned Uncle Sam giving a prostate exam are one example:

Could these ads actually stop people from signing up for health care? Ubel says "it will scare people and that will work." Some will be too scared of the government to sign up. Others will be too scared of high health care costs not to.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Kai Ryssdal at @kairyssdal