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If Mexico doesn’t qualify for the World Cup, the fans aren’t the only ones that will be weeping

David Brancaccio Sep 19, 2013

If Mexico doesn’t qualify for the World Cup, the fans aren’t the only ones that will be weeping

David Brancaccio Sep 19, 2013

With just two matches remaining in the qualifying rounds, Mexico is dangerously close to missing out on next year’s FIFA World Cup in Brazil — something that hasn’t happened since 1990.

An absence at soccer’s grandest stage would create a deep cut in the Mexican economy. During the last World Cup in South Africa, Mexico’s team jersey outsold every other country and the team has an ongoing multi-million dollar sponsorship deal with Coca-Cola. 

But León Krauze of Univision News says the effect will resonate in America as well. Radio and television stations in the U.S. would suffer a big blow from the loss of ratings and advertising money. 

“The Mexican team is a revenue machine for companies on both sides of the border so it would be a tragedy if the team does not qualify for [the World Cup],” says Krauze. 

Leon Krauze with Univision’s KMEX in Los Angeles joins Marketplace Morning Report host David Brancaccio to discuss.

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