Listen To The Story

This final note, on the way out today.

For decades now, Butterball has had what it calls the "Turkey Talk-Line." It's a toll-free number that's up and running in November and December.

Every year, tens of thousands of Americans call in to talk to one of 50 "professionally trained, college-educated home economists and nutritionists." All of whom have been women.

This year, that'll change. It's hiring its first male spokesman.

The only requirement: "You have to want to help people."

Follow David Gura at @davidgura