Sarah Jessica Parker of “Sex in the City” fame is launching a new line of shoes at Nordstrom. Responding, no doubt, to that overlooked social value: “a woman’s right to shoes.”
“She has certainly waited long enough,” says Jen Drexler, a retail analyst at Insight Strategy Group, “She’s so synonymous with shoes that it makes perfect sense for her to have her name on a shoe line.”
Parker has teamed up with the head of Manolo Blahnik — Carrie’s shoe of choice. But the shoes themselves are maybe not all what you’re imagining. Take the suede flip-flop — Drexler calls it the line’s gateway shoe: “That is so opposite a Carrie shoe, Carrie would never have worn a flip-flop.” (And yeah, that gateway flip-flop is likely to cost more than $100.)
Candace Corlett, president of WSL Strategic Retail, expects there will be buyers for Sarah Jessica Parker-branded shoes. “You look at her and your eyes get wider and your mouth opens a little bit and it’s wow,” says Corlett, “she’s a wow dresser.”
But Corlett agrees — they might reconsider the flip-flops. Maybe make them a gift with purchase, for when you can’t walk another step in those five-inch heels.