Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.
Would you pay for a tweet to complain about bad service?
Share Now on:
This final note today, in which I’ve never been so happy to see Promoted Tweets.
That is, tweets that companies — or, in this case, a person — buys special placement for to get ’em extra attention. Ads, basically.
Anyway, a British Airways passenger who tweets under the handle @HVSVN got sick-and-tired of the airline not returning his emails about his lost luggage. He took to Twitter to vent — but not just his 500 followers.
He bought a series of promoted tweets to target all of British Airways’ 302,000 followers to spread his message.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.