‘Instructions Not Included’: A blueprint for box office success?
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The big box office news this weekend wasn’t all about number one — or even number two. We’re gonna go down to number five: A Spanish-language movie titled “Instructions Not Included.”
It was neck-and-neck with, for one, the latest Disney offering “Planes,” that was being shown in 10 times as many theaters. And along the way it became the biggest Spanish-language opening movie ever.
The early success of the movie owes a lot to its star and director, Eugenio Derbez, who is already a big television star in Mexico.
“Derbez is probably Mexico’s best comedian right now,” says Gustavo Arellano, editor of the OC Weekly. “This is a real talent, so it’s great to see the movie be a success, as small as it may be.”
Hollywood very rarely strikes gold with the Latino market, argues Arellano.
“It’s like every 15 years Hollywood gets it right,” he says.
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