Some of the most prestigious institutions in the country are taking efforts to create a new, permanent archive of scholarly work online.
Some of the most prestigious institutions in the country are taking efforts to create a new, permanent archive of scholarly work online. - 
Listen To The Story
Marketplace

Penguin Random House is known as a book publisher, but now they’re hoping to make a mark in TV. Their first foray? A food show. TV food shows are big, and cookbooks by show hosts like Emeril Lagasse do really well. Penguin Random House is trying to reverse that equation.

The book publisher's first TV production will be “Heartland Table” starring Amy Thielen. It’s set to air in September. After the show airs, the publisher will release her first book “The New Midwestern Table.”

“In a perfect world, these TV shows basically serve as infomercials for the book properties,” says Michael Norris, an analyst at Simba Information. He says book publishers need to look beyond the traditional formula of creating a best selling book and turning it into a movie or a TV series. Norris argues book publishers’ future depends on thinking of the value of their content first and then trying to spin it out onto as many media platforms as possible.

It doesn’t matter what comes first the TV show or the book,” he says. And, he adds, let’s face it, books are getting less-and-less attention so publishers are smart to take put their content where it get the most eyeballs.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.