Windenergy mexico
A family passes by one of the stands promoting green energy at the Climate Village in Cancun, Mexico. - 

Most people who study energy use know that we waste it. We're not talking about leaving the lights on when you head out of the house, we're talking about how power companies collect energy, store it, and deliver it. 

Todd Woody, reporter for the business website Quartz, joins Marketplace Tech host Ben Johnson to discuss how IBM is using big data to get smarter about all of those things. Click on the audio player above to hear more. 

Follow Ben Johnson at @@TheBrockJohnson