One of the Vivus' latest tactics is to market its drug straight to consumers. Starting this fall, you'll see Qsymia ads in magazines and on television. But it may still be too expensive for some.
One of the Vivus' latest tactics is to market its drug straight to consumers. Starting this fall, you'll see Qsymia ads in magazines and on television. But it may still be too expensive for some. - 
Listen To The Story
Marketplace

One of the Vivus' latest tactics is to market its weight-loss drug straight to consumers. Starting this fall, you'll see Qsymia ads in magazines and on television and offer free trials. But it may still be too expensive for some.

Tobacco is a drought resistant plant. But this year, the weather has been anything but dry in major tobacco growing states like Kentucky, North Carolina and Georgia.

Retail sales ticked up 0.4 percent in June but came in below analyst expectations.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow David Brancaccio at @DavidBrancaccio