Apple's App store turns five-years-old today.
Apple's App store turns five-years-old today. - 
Listen To The Story
Marketplace

Five years ago today Apple's App store opened for the first time as an expansion of the company's online marketplace iTunes. On its first day, there were only about 500 apps available. At five-years-old, it offers over 850,000. This week Apple's been offering a bunch of its apps for free to celebrate. But that's not actually all that unusual. The complex ecosystem of apps has gone through quite a pricing evolution. Instead of cash up front, the mobile gaming world in particular has moved toward something called in-app purchases. It's not loved by everyone.

"It can often be very insidious in how they get their hooks in you," says Ben Kuchera of the Penny Arcade Report. "They make your feel fulfilled by paying a few extra dollars.

Click on the audio player above to hear more as Marketplace's Stacey Vanek-Smith joins Tech host Ben Johnson to discuss.
  

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Stacey Vanek Smith at @svaneksmith