The Notre Dame Fighting Irish mascot carries the school flag on the field before a football game.
The Notre Dame Fighting Irish mascot carries the school flag on the field before a football game. - 
Listen To The Story

The market for college branded products is worth $4.6 billion every year. That’s sales of college-branded T-shirts, baby clothes, bumper stickers and shot glasses.

But none of those products have allowed people to smell like their alma mater.

Enter college-licensed perfumes.

Notre Dame has announced it will be coming out with its scent: ND Gold Eau de Toilette for men. And for women? Lady Irish.

“As people buy their merchandise and their shirts they’re going to buy everything with the brand on it,” says Eric Smallwood, a vice president with sports marketing firm Frontrow Marketing. “You want to live breathe and smell like the brand day in and day out.”

Smallwood says no other group of sports fans is as devoted as fans of college teams.

Notre Dame isn’t alone in taking advantage -- schools like Penn State, Auburn and the University of North Carolina also have plans to license aromas.

But what do the scents actually, you know, smell like?

“Geranium, lavender, iced juniper, white pepper,” according to Katie Masik is the CEO of, that’s what the perfume of the University of North Carolina smells like. Masik’s company created and sells many of the college scents. “We say ok, where is the school located geographically? Is it in the North, is it in the South? Is it near the beach?”

The college-licensed perfumes sell for about $60 per bottle.

So if your alma mater had its own scent, what would it smell like? We got some great responses on Twitter and Facebook this afternoon:

Tweet yours to @MarketplaceAPM or comment on our Facebook page.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.