Obamacare application
The application form to apply for Obama's Health Care plan went from 21 pages to 3. - 

Repeat after me: ‘We’ve got to get people to sign up,’ We’ve got to get people to sign up,’… That’s the mantra at CMS for the next eight months as the federal government furiously tries to construct a health insurance exchange system that makes it as easy as possible for people to get health insurance.

The latest effort: The Obama administration today launched its new HealthCare.gov website and the 24-hours-a-day consumer call center to help Americans prepare for open enrollment and ultimately sign up for private health insurance. 

We've previously reported on the administration looking to team with all sorts of outside organizations, including the NBA, to encourage folks to sign up. 

Josh Archambeau of the Massachusetts think tank Pioneer Institute ... says the target group is young, single males.

"And the demographics of the NBA certainly match that," Archambeau says. "And probably most important, their season also coincides with open enrollment for the Affordable Care Act."

Essential to the new law’s success is making sure lots and lots of people sign up, especially the young and healthy.

If the website is clunky and the call center service is infuriating (endlessly sitting on hold) ’the Affordable Care Act' may struggleto get off the ground.

Follow Dan Gorenstein at @dmgorenstein