What have you always wondered about the economy? Tell us

Snapchat’s latest demographic? Wall Street bankers

Molly Wood Jun 13, 2013
HTML EMBED:
COPY

Snapchat’s latest demographic? Wall Street bankers

Molly Wood Jun 13, 2013
HTML EMBED:
COPY

If you spend any time around teenagers, you already know about the popularity of Snapchat. The app allows users to send photos and other messages that self-destruct in a few seconds. So what’s Snapchat’s latest demographic? Wall Street bankers.

“These are people who are exceptionally careful, more than one banker’s career has been cut short by a boss finding something on social media,” says says Kevin Roose, writer for New York magazine. “Snapchat came along and it was a relatively safe way to communicate silly or incriminating things.”

Click on the audio player above to hear more.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.